Happy Lunar New Year
Dear Friends and Family,
Happy Chinese New Year, celebrating the “Year of the Rat”.
The Rat is the first sign in the 12-animal cycle of Chinese Astrology, a portent of new beginnings. Rats are said to be clever and wise, symbols of wealth and abundance. Rat years include 1924, 1936, 1948 , 1960, 1972, 1984, 1996, 2008, 2020, making this is the perfect gift for anyone expecting a baby (Us! My eldest niece Justine is due this summer) … and for those celebrating a milestone birthday, like turning 60 (namely, our brilliant, handsome label designer Mark Berry).
Here is a line up of our Chinese New Year labels of the past five years.
The endearing creature on this year's label, a Key Largo woodrat (Neotoma floridana), is sadly endangered. Fewer than 250 adults are left in the wild. This “studio portrait” is part of National Geographic’s Photo Ark, created by photographer Joel Sartore ( Click here for more information), a biblical effort to document 12,000 species before they disappear and to get people to care, even about a little rat, while there’s still time. We are very proud that licensing the photo for our label helps the cause.
Yesterday, one of our wonderful Wine Club members told us the origin story of the Chinese Zodiac that he learned as a child. It’s a story of a great race, deciding which animals made it into the 12 year cycle, and in what order. The animals had to cross a river, so the Ox had the advantage, but the clever rat jumped on the Ox’s back and once across, jumped ahead to be the first. The Ox is second.
We are pouring "Rat" in our tasting room. Please make a reservation (or order online).
Wishing you great prosperity and double happiness!